Facebook Deals: Sol Meliá Hotel Group Offers

Sol Meliá today announced its participation in Facebook’s Deals platform that the social network today launched in the UK, France, Germany & Italy & Spain.

Sol Meliá joins leading companies such as Starbucks, O2 and Yo! Sushi in this pioneering project for the social network.

Sol Meliá today announced its participation in Facebook’s Deals platform that the social network today launched in the UK, France, Germany & Italy & Spain.

This new, exciting platform is one outcome of Sol Meliá’s 2011 strategy to increase their visibility and positioning in the 2.0 environment.

The showcased Deals from Sol Meliá include discounts of up to 50% in Spanish Meliá, Gran Meliá and ME by Meliá properties, including restaurants and YHI Spas. To access these offers, individuals must register their visit via “Facebook Places” and look for the yellow ticket, showing offers at local stores. Facebook Places and the associates Deals are available today for iPhone, Android and via the touch.facebook.com site for other smartphones.

Sol Meliá joins leading companies such as Starbucks, O2 and Yo! Sushi in this pioneering project for the social network. For Sol Meliá’s CEO, Gabriel Escarrer, “Social Networking is the new escape, and as a leader in our industry, we must anticipate consumer habits, responding with a strong positioning strategy that allows us to approach to them, listen and deliver what consumers need. “.

The company, with over 40,000 fans in its Facebook group, has been using social networking sites in recent months to promote their products and pioneer campaigns, such as their Christmas charity campaign in cooperation with the NGO World Wildlife Foundation.

About Sol Meliá

Founded in 1956 in Palma de Mallorca (Spain), Sol Meliá is one of the largest resort hotel company in the world, as well as the market leader in Spanish. It currently has more than 300 hotels and 76,000 rooms in 26 countries on 4 continents under the brands: Gran Meliá, Meliá, ME by Meliá, Innside by Meliá, Tryp by Wyndham, Sol and Paradisus. The Sol Meliá Vacation Club, unique among Spanish hotel companies, complements the range of products and services.

Sol Melia is the most recognized hotel brand in Spain. Its brands hold an average satisfaction rate of 80% and the ‘mas’ loyalty program, with 2.3 million members, is a leader in the Spanish market. Sol Meliá remains the first hotel company in Spain to launch a website for mobile phones, with more than 2.2 million subscribers.

The hotel is also reference of Sustainability and Social Responsibility in the tourism sector, a commitment made in its corporate strategy by which it has been certified as “Biosphere Hotel Company”, supported by UNESCO. Sol Meliá is also on the FTSE4Good, is a signatory to the UN Global Compact and, in 2009, won the Prince Felipe Award for Excellence in Tourism.